"What does Comic Sans sound like? What does it feel like? And is it actually kinda good? These were the questions ever-present in the minds of early PC Music acts like Kero Kero Bonito's Gus Bonito, who, to this day, performs DJ sets in front of a strobing projection of his moniker Kane West in the notorious font."
"Kane West's debut mini-album western beats -reissued on vinyl, CD, and major streaming platforms after 12 years as a download-and-SoundCloud exclusive-provides some answers to those first questions: Comic Sans feels like the hollow plastic of $50 Walmart keyboards; it sounds like the naked MIDI instruments inside them. And it might actually be good, but in a way that only a great pastiche can be good."
Early PC Music acts explored the aesthetics of corporate advertising through inverted consumerism, blending sincere expression with disdain for Western consumer culture. Kane West embodied simultaneous adoration and frustration with underground dance music, performing DJ sets behind Comic Sans visuals. The mini-album western beats, reissued after 12 years as a download/SoundCloud exclusive, employs hollow MIDI instruments and plastic textures to evoke cheap keyboards and broken toys. The seven tracks adopt Chicago house structures—percussion motifs, stuttering vocal samples, grooving basslines—while replacing soulful textures with sanitized, marketing-driven production that turns classic grooves into a consumerist pastiche.
Read at Pitchfork
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