"After last summer's BRAT attack, it felt like minimalist album art was back with a bang (for better or for worse). While I'm all for the rise of anti-design, there's a stark difference between counter-cultural creations and plain underwhelming art, and sadly, pop star Justin Bieber's latest album fits into the latter category. Swag II, the successor of Bieber's recent album, Swag, features a painfully innocuous album cover that's undoubtedly functional but disappointingly flat."
"Bieber's colossal 44-track album features a plain millennial pink cover bearing the 'SWAG II' title in modern serif font. In tandem with the album, Bieb's brand SKYLRK released a "cloudy pink" capsule collection with equally minimalist designs - it's no BRAT green, but at least it's staying cohesive. To commemorate the album Bieber painted the world pink, with pop-ups all around the world, from Paris to Singapore."
"The album's low-key visuals are paired with candid shots of the singer with his family, pointing to a more heartfelt, domestic era for the Biebs. With its predecessor, Swag, debuting at #2 on the Billboard 200 mere months ago, the new album already seems set to follow in its tracks, with fans flooding the singer with praise over the new announcement."
Justin Bieber released Swag II, a 44-track album with a plain millennial pink cover that bears the 'SWAG II' title in a modern serif font. The cover appears intentionally minimalist and functional but has been described as visually flat and underwhelming. Bieber's SKYLRK brand launched a 'cloudy pink' capsule collection with matching minimalist designs and global pop-ups from Paris to Singapore. The album pairs low-key visuals with candid family photos, suggesting a more heartfelt, domestic era for the singer. Its predecessor, Swag, debuted at #2 on the Billboard 200, and fans have responded positively to the new announcement. The cover contrasts with more traditional or provocative recent album art trends.
Read at Creative Bloq
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