"Last week, Ubisoft announced it was canceling numerous games and laying off more employees as part of a brutal restructuring of the entire company. It turns out even Ubisoft's super successful franchise isn't immune to the company squeezing everything it can for more money, as Ubisoft has confirmed price increases are coming for the dancing series. On January 27, Ubisoft announced that its Just Dance+ streaming service, which allows people to pay a monthly or yearly fee to access a large catalog of new, old, and exclusive songs, is getting a price hike in April."
""Just Dance+ is built around music, and that comes with some important truths," said Ubisoft. "Every song available in the service relies on licensing agreements that evolve over time, and these conditions directly affect what we can keep, renew, or add to the catalogue. Taking this into account, we've had to make a few adjustments to ensure the service can keep growing in the long run.""
Ubisoft will raise Just Dance+ subscription prices in April: monthly from $4 to $5, three-month from $10 to $13, and annual from $25 to $30. The company attributed the increases to costly, evolving song licensing agreements that affect what can be kept, renewed, or added to the catalogue. Just Dance+ is a streaming service that offers access to a large catalog of new, old, and exclusive songs for monthly or yearly fees. The price changes coincide with a broad company restructuring involving canceled games, layoffs, large valuation losses, and a $1.25 billion bailout from Tencent. Employees express skepticism about the restructure producing positive results, and leadership appears to be seeking additional revenue or cost savings across franchises.
Read at Kotaku
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