"Hip-hop and golf may seem like worlds apart, but Grammy-nominated artist, New York Times Best Selling Author, and entrepreneur Jay "Jeezy" Jenkins has partnered with Eastside Golf to prove otherwise. The Atlanta-born rapper has announced an exclusive collaboration with the lifestyle golf brand, marking a cultural crossover that fuses street credibility with performance authenticity. Founded by Olajuwon Ajanaku in 2019 and later co-created with Earl A. Cooper, Eastside Golf has become a movement within the sport, pushing golf toward younger, more diverse audiences."
"The limited-edition line features six pieces that reflect both style and performance: a collared performance shirt, premium golf gloves, custom golf balls, a luxury towel, a sweatshirt with streetwear sensibilities, and a classic crewneck T-shirt. Each item balances Eastside Golf's technical craftsmanship with Jeezy's unmistakable influence on culture. Central to the collection is a bold reinterpretation of Jeezy's legendary snowman icon."
"For Jeezy, the project reflects a personal connection to the game. "Golf has always been about precision, strategy, and mental toughness - the same qualities that built my career," he explained. "Partnering with Eastside Golf allows us to show young people that this game belongs to everyone, not just country clubs. We're bringing that same energy I put into my music straight to the course.""
Jay "Jeezy" Jenkins partnered with Eastside Golf in an exclusive collaboration that fuses hip-hop culture and golf performance. Eastside Golf, founded by Olajuwon Ajanaku and co-created with Earl A. Cooper, aims to push golf toward younger, more diverse audiences. The limited-edition line includes six performance-driven pieces: a collared shirt, premium gloves, custom balls, a luxury towel, a sweatshirt, and a crewneck T-shirt. The collection reimagines Jeezy's snowman icon holding a golf club, symbolizing a bridge between street culture and the fairway. Jeezy frames golf as requiring precision, strategy, and mental toughness and positions the partnership to make the game more accessible.
Read at stupidDOPE | Est. 2008
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