J. Cole Finally Announces The Fall-Off

""Everything is supposed to go away eventually. You see this especially in show business with famous actors or musicians, and it's like, Oh, this guy used to be famous and then he fell off. What happened? And they want to point to, they did this and this and they made some sort of mistake, instead of thinking that it's kind of crazy they got famous in the first place. So few people reach that level. Of course it's not going to last forever because somebody else has to take that spot and that's how show business has been forever. But no they always want to say, nah that guy fell off. They want to look down on him for just going through the natural cycle of rising and falling.""

""I'm so proud of that project, except for one part,""

""It's one part of that shit that make me feel like, man, that's the lamest shit I ever did in my fucking life.""

The Fall-Off, J. Cole's seventh studio album, is scheduled for release on February 6. A teaser trailer shows Cole performing everyday activities—eating, hanging in the park, washing his Lamborghini Urus—while an unnamed narrator reflects on fame’s inevitable rise-and-fall cycle and public eagerness to label artists as having “fell off.” In 2024 Cole released the mixtape Might Delete Later, which originally included the Kendrick Lamar diss "7 Minute Drill"; Cole later removed the track and called that part of the project regrettable. Cole ended the Dreamville Festival in 2025. The previous studio album was 2021’s The Off-Season.

Read at Pitchfork