"Across the streaming world, companies have been focused on adding features that make their top-tier subscriptions more valuable to the users who consume their content. Anime streamer Crunchyroll recently added access to a library of digital manga for top-paying customers. Spotify-somewhat belatedly-has begun offering high-quality audio for its Premium subscribers. SoundCloud is taking a different approach. It operates a standard streaming platform, with 100 million licensed tracks."
"SoundCloud's new offering enables subscribers to both of its tiers-Artist and Artist Pro-to distribute the music they have on SoundCloud to other streaming services, with SoundCloud passing 100% of those earnings on to artists. With this update, SoundCloud will no longer take a 20% cut of royalties it pays for streams, passing 100% to artists. SoundCloud also now allows artists to receive direct support from fans."
Streaming companies have been adding features to boost top-tier subscription value, such as Crunchyroll's digital manga and Spotify's high-quality audio. SoundCloud operates a licensed catalog of 100 million tracks and hosts 300 million creator-uploaded tracks. SoundCloud updated its Artist and Artist Pro subscriptions to allow distribution of SoundCloud-hosted music to other streaming services while passing 100% of those earnings to artists and eliminating its previous 20% royalty cut. SoundCloud also enables direct fan support for artists. Subscription prices remain $39 and $99 per year. The changes aim to help artists reach more listeners and reduce their distribution costs.
Read at Fast Company
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