The Velvet Sundown has redefined itself as a synthetic music project aimed at provoking thought about authorship and identity in the AI age. Initially presented as an indie rock band, it now embraces its existence as an algorithmically created entity. The project's intention is to spark conversation about AI's influence on music and expose issues within streaming services, particularly the equitable compensation of human artists. The identity of the project's spokesperson turned out to be a false front, adding to the confusion surrounding its true nature.
The Velvet Sundown's Spotify bio reveals it as a "synthetic music project" provoking discussions on authorship, identity, and the future of music in the AI era.
The project, described as an "art hoax" and "trolling," aims to challenge existing norms within the music industry regarding the role of AI.
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