"The feeling arrived before the two rap giants appeared on stage. This was prior to waiting nearly two hours - most of it spent watching a dark screen projecting nowhere in particular inside a packed Los Angeles Coliseum. Although the concert was scheduled to begin on December 9, 2021 at 8 p.m. local time, Kanye and Drake emerged 90 minutes later-their first appearance together since the ballooning of their very public rap feud back in 2018."
"By then, the feeling was accompanied by a stench. The event no longer felt like a benefit concert to raise awareness for prison reform and the unjust incarceration of former gang leader Larry Hoover. Instead, it smelt like a ruse - a multi-pronged marketing roll out that included an interview viewed by more than 9 million people and a free concert for the purpose of selling designer clothing to fund a multi-millionaire's dream."
Attendees and livestream viewers waited nearly two hours in darkness before Kanye West and Drake appeared at the Los Angeles Coliseum on December 9, 2021. The pair's first joint appearance since their public feud felt overdue to many viewers around the world. The event shifted from an apparent benefit for prison reform and the incarceration of Larry Hoover into a marketing operation. An interview attracted more than nine million viewers, and the Amazon Prime livestream solicited free "Hoover" merchandise before access. The free concert served as a platform to promote and sell designer clothing, generating revenue for wealthy stakeholders rather than solely advancing advocacy.
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