"I started playing bass in heavy metal bands in junior high. I wanted to become a professional musician, but as soon as I got out of college in 1993, I started a side hustle doing publicity for concert promoters and record labels for in case my rock-and-roll dreams didn't pan out. The side hustle was really a full-time day job, which made managing a serious band challenging."
"But the money you earn from touring is essentially a loan against your royalties, so I had to keep working to sustain myself. Out of a 24-hour day, the band is only on stage for maybe an hour. The rest is spent traveling, waiting, and sleeping. There was a lot of wasted time I knew I could fill, and we were entering an era of greater WiFi capabilities."
Jason Myers began playing bass in heavy metal bands in junior high and pursued music after college while starting a publicity side hustle in 1993 for concert promoters and record labels as a backup plan. The publicity work became a full-time day job, making band commitments difficult and restricting shows to weekends. Icarus Witch signed to a label in 2003 and released a first record in 2005, gaining radio play. Touring income functioned like a loan against royalties, requiring continued employment. Most tour days involve travel and downtime, prompting use of idle time and WiFi. The music industry contracted as downloads replaced CD sales, reducing revenue and prompting financial planning.
Read at Business Insider
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