
"Almost like clockwork, events began popping up throughout Southern California, allowing fans to come together and find creative ways to listen to the new album. The widespread celebration is a testament to Swift and the community her music has created, which was showcased during the Eras Tour. Ahead of the sold-out tour, fans online pulled inspiration from Swift's lyrics make the friendship bracelets from the song You're On Your Own Kid, and crafted friendship bracelets to exchange at the shows."
"A majority of the album listening parties in Los Angeles were held on the album's release date of Friday, Oct. 3, but if you're a West Coast Swiftie, you know that the album actually came out on Thursday, Oct. 2 at 9 p.m. PT. On a whim, my coworker and I decided to attend an in-person event hosted by the Green Room."
Taylor Swift released The Life of a Showgirl in early October, prompting fans to gather at listening parties across Southern California. Fans organized both small, last-minute events and larger meetups that emphasized communal listening and celebratory vibes. The friendship-bracelet trend, inspired by the song You're On Your Own Kid, drove demand for craft supplies and created microbusiness opportunities. Taylor Swift reinforced the trend through themed merchandise and film credits made of bracelets. Many listening events charged small entrance fees and included keepsakes such as journals, highlighting fan creativity and the album's social impact within the fan community.
Read at www.dailynews.com
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