"In the just-named Grammy Album of the Year, DeBÍ TiRAR MáS FOToS-which Bad Bunny has declared his " most Puerto Rican album " to date-the supernova reggaetonero painted an evocative portrait of the Caribbean island, while declaring to a whopping 8.6 million listeners: "VOY A LLeVARTE PA PR" (I'm going to bring you to Puerto Rico). And he did. Last year, a record-breaking number of tourists-7,486,000 to be exact-visited Puerto Rico's tropical shores."
"The Puerto Rico Tourism Company didn't beat around the bush, confessing that the surge was "largely fueled by the announcement of Bad Bunny's concert residency." For two months, his internet-breaking shows lifted Puerto Rico into the collective global imagination as a red-hot destination, injecting their economy with a reported $250 million. Even those who've never heard Benito croon over Tropic Boricua rhythms know he's a walking avatar of the Caribbean territory's vibrant sense of life-and of its globally widening appeal."
Bad Bunny's Grammy Album of the Year, DeBÍ TiRAR MÁs FOToS, presented an evocative portrait of Puerto Rico and included the refrain "VOY A LLeVARTE PA PR" (I'm going to bring you to Puerto Rico). Last year 7,486,000 tourists visited Puerto Rico, a 10 percent increase that generated more than $1.7 billion in tourism revenue, the most profitable cycle in the island's visitor economy history. The Puerto Rico Tourism Company attributed much of the surge to Bad Bunny's concert residency, which reportedly injected about $250 million into the economy over two months. His performances elevated Puerto Rico as a red-hot destination and prompted many travelers to add the island to their plans. Latin music has become the most popular and fastest-growing genre in the United States and is expanding rapidly worldwide, with newer generations reshaping the global soundscape.
Read at Conde Nast Traveler
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