How did a middle-aged British man in a bathrobe become a global DJ sensation?

"Fish, as he's called, is a 46-year-old from the London suburbs who joined TikTok on a drunken whim after being introduced to the app by friends in 2021. Now boasting over a million followers across platforms, he's seen his life flip because of that choice - quitting a full-time marketing career to become a DJ, produce music and play sets at some of the world's biggest music festivals in the four years since he uploaded his first video."

"Though his initial post was about his watch collection, the self-described "petrol head" quickly went deep into creating content about cars and made a successful side hustle within a couple years. Crossover between auto enthusiasts and the music lovers in his audience meant the dance songs he used to soundtrack his car videos and sporadic vinyl-haul unboxings spawned passionate discussion in the comments about the classic rave songs Fish was sharing with the world."

Fish56Octagon is a 46-year-old from the London suburbs who joined TikTok in 2021 and now has over a million followers across platforms. He quit a full-time marketing career to become a DJ, produce music and play festival sets after four years of posting. He made his U.S. festival debut Nov. 21-22 at Insomniac's Dreamstate SoCal, performing alongside Tiësto, Paul Oakenfold, Gareth Emery, Ferry Corsten and Chicane. He began by posting about watches and cars, using dance songs to soundtrack car content and vinyl-haul unboxings that sparked passionate comment threads. A recurring visual hook featured him dancing in a red-and-black dressing gown while eating Weetabix.

Read at Los Angeles Times