How Adam Blackstone turned West Hollywood hotel the Sun Rose into a musical 'playground'
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How Adam Blackstone turned West Hollywood hotel the Sun Rose into a musical 'playground'
"L.A. has a long, storied history of hotels with deep musical connections. From the Hyatt House (now the Andaz) on Sunset Boulevard, known as the infamous "Riot House" as remembered in Cameron Crowe's Oscar-winning "Almost Famous," to Chateau Marmont and the iconic Sunset Marquis, both famed homes to touring rock stars for decades. But few, if any, have ever been as ambitious musically as West Hollywood's Sun Rose Hotel."
"Opening as the Pendry Hotel in 2021 on the location of the former House of Blues, the Sunset Boulevard property established its music credentials immediately by including Live at the Sun Rose, a state-of-the-art music venue inside the hotel. Four years later, last August, the Pendry was rebranded as the Sun Rose Hotel and the entire hotel became a sort of musical destination according to Grammy-winning musician/creative director Adam Blackstone."
"We have the atrium, the downstairs foyer, we have a bowling alley. There are so many things we can offer to the music space that other venues can't. We're going to use the entire rooftop, sometimes maybe play on top of the pool. Things like that are going to be an attraction to people that allow us to do some very incredible things,"
The Sun Rose Hotel on Sunset Boulevard combines lodging and a dedicated music ecosystem anchored by Live at the Sun Rose, a state-of-the-art venue inside the property. The hotel opened as the Pendry in 2021 on the former House of Blues site and rebranded four years later, positioning the entire property as a musical destination. Creative director Adam Blackstone programs diverse, surprise-driven performances and plans immersive events across hotel spaces, including the atrium, foyer, bowling alley, rooftop and pool. The venue will host full shows and unique 90-minute sets offering once-in-a-lifetime experiences without requiring guests to leave the property.
Read at Los Angeles Times
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