"I'm Shaun Smith, they call me Shauny B. Been running a record label as long as I've been a dad. My son and my CDs came back on the same day. That was 2003. I've functioned as a label and an artist for a while, and I started doing graphic design somewhere in there, which was a quick, easy way to make some money. It's producing income a lot quicker than trying to work as an artistThat's kind of what led me into marketing."
"While he ran his magazine since 2016 with a focus on print, featuring local talents from around the Bay Area, with a focus on highlighting Antioch and Pittsburg areas, he recently started changing his focus to other pursuits. He launched a Knocksmith TV channel on the Roku app to feature his homemade videos, started doing more online marketing work with other companies and has been experimenting with AI programs to make new ads for other clients outside of music."
Shaun 'Shauny B' Smith is an artist, label owner, and publisher who began a record label in 2003 when his son was born. He moved into graphic design and marketing to generate income more steadily, paused from 2010–2014 to focus on family, then returned to run Knocksmith Magazine from 2016 with a print emphasis showcasing Bay Area talent, especially Antioch and Pittsburg. He has shifted into video with a Knocksmith TV Roku channel, provides online marketing services for other businesses, and experiments with AI to create ads. He measures success through local engagement and diversified creative ventures.
Read at www.mercurynews.com
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