"My good friend Saoirse has always had some strong opinions on what flyers should look like, And they're an important part to us, an important part of [Heavy Lemon], and we want them to look like works of art instead of something that's boring that just gives you information."
"Punk flyers can be the worst thing you've ever seen and they don't have to be, If I see another severed hand or raven, I'm gonna explode. I know they come from the Xerox days - the black and white flyers, it's punk history - but we are now in the era where I can use full CMYK, RGB colors. I'm over it. Please use pink."
"I've found that I now have this tiny little platform with these shows where I can say shit and they have to listen to me, So I try to be like, 'Dump your boyfriend. Start a band and dump your boyfriend.' I'm always talking to the girls because it was so rare that I experienced feeling"
Heavy Lemon is a volunteer-run DIY collective organizing shows and creating a distinct visual identity. Core contributors include Chris Gough (booking and coordination), Saoirse Alesandro (art director and Star 99 vocalist), Katie McTeague (social media and organization), and Doherty (sound engineer, 924 Gilman alumnus). The collective treats flyers as works of art and rejects clichéd punk imagery in favor of full-color design. The DIY scene around Heavy Lemon emphasizes inclusivity, attracting more girls and queer youth. Alesandro uses the platform to encourage female participation and musical independence, urging women to start bands and assert autonomy.
Read at Metro Silicon Valley | Silicon Valley's Leading Weekly
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