"Someone running across a phalanx of these self-professed "book nerds" wouldn't be wrong to sense a connection to 21st century pop music fandoms, the social networks supporting artists like Taylor Swift or Charli xcx. Bookstores with names like Slow Burn or Lovestruck sell bookmarks or other trinkets emblazoned with Swift lyrics alongside those with quotes from leading romantasy author Sarah J. Maas."
"One I recently visited in Nashville had heartthrob-themed votive candles for sale on the counter, featuring Wuthering Heights star Jacob Elordi, perennial internet's boyfriend Pedro Pascal and Bad Bunny. Pop icons can serve as ideal Male Main Characters alongside the usual movie stars. Fennell understands how this decade's resurgence of interest in literary love stories is connected to the phenomenon of music fans forming robust communities."
Groups of young women marked Valentine's Day by attending films and shopping together at romance-oriented bookstores, blending friendship and romantic fandom. They watch Emerald Fennell's florid cinematic take on Wuthering Heights in groups and buy spicy romantasy novels and merch from shops with names like Slow Burn and Lovestruck. Bookstores sell items emblazoned with pop lyrics alongside romantasy quotes, and retailers offer heartthrob-themed candles featuring stars like Jacob Elordi, Pedro Pascal and Bad Bunny. Pop icons function as ideal Male Main Characters, and the resurgence in literary love stories ties to music fan communities and pop love songs.
Read at www.npr.org
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