"Even if Google describes his genre as "soul indie," Ginger Root's discography and aesthetic are littered with welcome references to Japanese city pop, a genre popularized in the '80s. That's especially true of songs like "Over the Hill" and "Nisemono." Some originals feel more Mac DeMarco/Boy Pablo-y, like "Weather." There's obviously the project's biggest hit "Loretta," which is an easily digestible indie funk pop. Through it all, Ginger Root is upbeat, intricate, and bursting with color."
""In terms of instrumentation and musicality, it's the first time that I felt very confident and comfortable with what everything should be comprised of," Ginger Root shared via press release. "On the more personal side, I'm coming out of the last four years of writing, touring, and living as a different person; SHINBANGUMI is a platform to showcase my new self.""
Ginger Root blends soul indie with strong Japanese city pop influences, evident in songs like 'Over the Hill' and 'Nisemono.' Some originals evoke Mac DeMarco and Boy Pablo, while 'Loretta' stands as an accessible indie funk-pop hit. After opening for Japanese Breakfast, Ginger Root launched a fall tour including three New York concerts with specially designed setlists. Each show presented two back-to-back sets: the band scored and performed the entire SHINBANGUMI album while projecting the visual album. SHINBANGUMI narrates a fictitious tale of Ginger Root starting his own TV station and serves as a platform for his renewed artistic identity. After an intermission, Ginger Root returned with a chance wheel for the remainder of the set.
Read at Atwood Magazine
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