""I've been having a lot of fun with fashion and trying new things, so the inspiration [for the collection] was comfortable, affordable clothes that reflected my music style, which is carefree and fun," she tells Bustle over Zoom ahead of the launch. Lovato's new Amazon Essentials range includes over 40 clothing pieces and accessories for all genders that are priced below $100 and perfect for the upcoming holiday season, from patterned maxi dresses to cozy quilted puffers."
"The collection mirrors how she felt making It's Not That Deep, where Lovato returns to the dance-pop sound of hits like "Cool for the Summer" and "Neon Lights," allowing fans and herself to let loose on the dance floor. "I was in the studio with some really, really great people, really talented songwriters and producers," she recalls, shouting out her collaborator Zhone. "Getting to laugh all the time with them and having fun in the studio was the most memorable part of this project.""
Demi Lovato has entered an unbothered era focused on enjoyment across music and fashion. The new album, It's Not That Deep, marks a return to dance-pop and emphasizes fun, collaborative studio sessions with songwriters and producers including Zhone. A new Amazon Essentials range offers over 40 gender-inclusive pieces priced under $100, featuring comfortable, affordable, classic styles intended as wardrobe go-tos rather than fleeting trends. Lovato emphasizes dressing for personal comfort and confidence. The It's Not That Deep Tour is the first arena trek in nearly eight years, beginning in April, with sold-out dates including Madison Square Garden and promises of energetic dancing, hits, and strong vocals.
Read at Bustle
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