"While she initially adopted a detached, enigmatic posture (she cites Drain Gang as an early inspiration), these days, she sounds more like a flippant child of pop culture who's equally fluent in Korean sensibilities and American hip-hop technique. Rapping in Korean on songs like "More Hyper," she slides into different flows and fills the gaps in kimj's chiptune barrage with squealed ad-libs that recall Young Thug."
"only runs about 13 minutes, but Effie manages to cover an impressive amount of ground in that time. On the rage rap number "2025기침," she barks her lines one syllable at at time over a crunchy, blown-out beat. She coins a new way to bum a smoke on the wobbly, playful "CAN I SIP 담배," (which translates to "Can I sip the cigarette?"), punctuating her bars with gasps. "LET'S FIND A GOOD MANAGER" is bouncy and shot through with sunny optimism: hyperpop meets pop-punk."
Effie's perspective and sound have shifted from a detached, enigmatic posture to a playful, pop‑culture‑inflected approach that mixes Korean and American hip‑hop technique. She raps in Korean on tracks like More Hyper, moving through varied flows and adding squealed ad‑libs over kimj's chiptune textures. Effie previously performed largely in English and found Korean's syllabic structure challenging, but recent songs reveal newfound nimbleness that stitches English and Korean within single lines. The brief EP runs about thirteen minutes yet spans rage rap, wobbly playful tracks, hyperpop/pop‑punk fusion, and a sentimental spoken‑word closer. Effie and kimj draw from slick K‑pop and PC Music influences while pursuing a distinct aim.
Read at Pitchfork
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