"Michael Bublé and Mariah step aside, there's a new festive icon competing for the coveted Christmas number one spot on the chart. But Denise Welch also has competition from Kylie Minogue 's single, "XMAS." It's really a battle of the gay icons this year. Promotion for the track, a collaboration with chocolate brand Celebrations, sees Welch referencing Kylie in an all-red ensemble. She also dances around the booth with her fluffy scarf and oversized sunglasses in the song's video."
""Slayyy Bells is about doing Christmas your way," Welch wrote about the track on Instagram. "Don't want Turkey? Don't have it." She continued: "Don't want to dress up? Stay in your PJs. But my message to you is however you spend your holidays, have lots and lots of fun, huns." Also, in the track's press release, she added: "This remix, apart from being cool, catchy and a sure-fire hit, is all about having fun.""
Denise Welch released a hyperpop Christmas anthem titled "Slayyy Bells," promoted in collaboration with Celebrations chocolate. The track blends carol and club elements and channels camp northern charm and hun attitude. Promotion features Welch in an all-red ensemble, fluffy scarf and oversized sunglasses, with clear nods to Kylie Minogue. The song's message encourages people to celebrate Christmas their own way, whether skipping turkey or staying in pajamas. Instagram posts and a press release emphasize fun and self-expression. Lyrics include playful, relatable lines and the single is positioned as a contender for the Christmas number one, with strong gay-fan support.
Read at PinkNews | Latest lesbian, gay, bi and trans news | LGBTQ+ news
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