CoSign: Joey Valence and Brae's Mission to "Kill Nonchalant" Is Exactly What Music Needs

"They've shared dozens and dozens of clips from their non-stop festival run this year, and every video seems to go the same way: From side stage, we follow the two Pennsylvania natives as they stomp to their 2024 hit "The Baddest," horns blasting over a crescendo of eager festival goers. When the beat drops, a wave of energy ripples through the crowd and explodes. "Who's the baddest bitch in this club?" the pair ask in a call-in-response format."

"Witnessing their walkouts facing the stage is one thing, but the angle from the stage, focusing on both the crowd's ignition and Joey and Brae's chaotic, rowdy dance moves, is arguably more compelling. In an era where concert crowds often seem more interested in capturing the perfect Instagram clip than losing themselves in the music, JVB's shows feel like time travel - and that's not just because their hybrid pop-rap cuts are steeped in nostalgia."

"This isn't just a fun live show experience; it's JVB's philosophy in motion. "Kill nonchalant, man. Nonchalantness sucks," Brae declares. "I'm glad that Joey and I can kind of be poster people for that attitude. Look at us on stage, Joey's turning around shaking his ass and shit. I'm up there shaking my hips, who gives a fuck? We're here and we look cool as fuck doing it.""

Joey Valence and Brae released a dance-heavy third album, Hyperyouth, fueled by their 2024 hit "The Baddest." Their festival run features energetic walkouts where horns and stomping build into call-and-response choruses that ignite massive crowds. Onstage choreography and chaotic, rowdy dance moves push audiences to abandon phones and move without self-consciousness. Their hybrid pop-rap sound leans into nostalgia while supplying modern festival anthems. Brae promotes a "kill nonchalant" mentality, embracing provocative, unapologetic performances that model uninhibited expression. The duo's live shows create communal release, turning large audiences into temporarily unselfconscious bodies united by high-energy music.

Read at Consequence