"British singer Charli XCX's album took the world by storm thanks to its earworm songs and undone aesthetic, which smashed through the stuffiness of the music industry at the time. A bastion of anti-design, BRAT marketing took over the internet, redefining design in the music world, so naturally, when the singer announced her new single Rock Music, ears were pricked, and eyes were peeled."
"The Rock Music cover is about as antithetical to BRAT as you could imagine. A plain white background supports a smart serif font bearing the song's title, alongside smaller typography that reads “Created by Charli, Alex and Finn”. While it still captures the stripped-back energy of BRAT's anti-design, it sits at the other end of the minimalism spectrum with an almost academic cleanliness to the design compared to Charli's last album."
"Accompanied by a broody official music video laden with cigarettes and guitars, the artistic vision behind Rock Music was a divisive shift from the hyperpop playfulness of BRAT. But if the aesthetic was controversial, the song itself was a whole different story. “I like the visuals more than I like the song,” one fan on Reddit wrote, while another added, “This most definitely feels like satire and I'm choosing to believe it is lol.”"
BRAT’s 2024 success spread through earworm songs and an undone, anti-design look that reshaped music-world design. Charli XCX’s new single, Rock Music, signals a shift away from that electropop era. The cover uses a plain white background with a smart serif title and small credit typography reading “Created by Charli, Alex and Finn,” keeping stripped-back energy while feeling more academically clean than BRAT. A broody official music video with cigarettes and guitars adds a darker tone that contrasts with BRAT’s hyperpop playfulness. Reactions split, with some fans preferring the visuals and others interpreting the work as satire.
Read at www.creativebloq.com
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