"For decades, booking a concert tour has been one of the music business' most opaque processes - a craft built on personal relationships, instinct, reputation and thousands of emails that never lead anywhere. Now, as touring grows more expensive and artists are increasingly forced to operate like small businesses, artificial intelligence is being asked to step in. The question facing the live music world isn't whether AI can help book concerts."
"That tension sits at the heart of Music Mogul AI, a new software platform created by veteran booking agent Brad Stewart of Stewart Entertainment in Charlotte, N.C. Designed to automate large portions of the touring process - from identifying venues and emailing promoters to negotiating fees, advancing shows and marketing concerts - Music Mogul AI is among the most direct attempts yet to apply artificial intelligence to one of music's most relationship-driven jobs."
""I didn't build this because I think agents are obsolete," Stewart says. "I built it because the system doesn't work for a huge number of artists anymore.""
Music Mogul AI automates many touring tasks, including identifying venues, emailing promoters, negotiating fees, advancing shows and marketing concerts. The platform aims to lower barriers for independent artists unable to secure full-time agency representation as touring becomes costlier and more business-like. Rising expenses—gas, hotels, crew, insurance, production and venue staffing—have tightened margins for developing acts. Agencies generally require artists to gross about $200,000 annually in live revenue before offering full-time representation. Supporters view automation as potentially democratizing; critics worry about eroding trust, taste, and human judgment in a business historically reliant on relationships and reputation.
Read at Los Angeles Times
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