""I'm crossing oceans to see Joshua Hong, and this is going to change my life," I said in my friend group chat, drunk with victory, with my prize from the Seventeen concert ticketing war in hand. To be clear, I didn't meet the US-born member of the boy band Seventeen, but I did hop on an international flight to see him and the group perform."
"On September 13 and 14, Seventeen kicked off their world tour at the Asiad Stadium in Incheon, just outside Seoul. This tour is set to bring Seventeen, one of the mega-label Hybe's biggest moneymakers, to cities across the US and Japan. More tour dates, including stops in other regions, may soon be announced. A week and change on from my jaunt to South Korea, I've returned with insight into the magnetizing allure of K-pop - and an idea of why bands like Seventeen do so well internationally, even in the US."
Seventeen launched a world tour with opening shows at Asiad Stadium in Incheon on September 13 and 14. The tour will visit cities across the US and Japan, with more dates and regions possibly to follow. Fans engage in intense ticketing contests, travel internationally, queue for merchandise, and prioritize meeting or seeing specific members. The group's commercial power is supported by Hybe and amplified by immersive live production and fandom-driven demand. Concert experiences, merchandise sales, and cross-border fan dedication drive Seventeen's strong international performance, including growing success within the US market.
Read at Business Insider
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