"In addition to Yellow Studio, she brought in Mónica Monserrate, the Puerto Rican designer who led production on the residency's mountain stage, as an art director. The team lent their talents to Benito's vision, which combined elements of the residency and tour with aspects reflecting the larger Puerto Rican and Latino diasporas. The creative direction they recieved, explains Cuddeford, was to continue the world Bad Bunny has created during this phase of his career, which has been focused on paying homage to his home island."
"That world included a recreation of la casita, the celebrity-stacked house that's become nearly synonymous with Debí Tirar Más Fotos. Selecting the right shade of pink for its facade required a painstaking attention to detail. "We spent a lot of time looking at the color of the casita so it would look great on camera," Himide says. "The residency and his tour are not necessarily designed for the camera."
Cuddeford began halftime-show work in October 2025 and brought in Mónica Monserrate as an art director. The creative team blended elements from the residency and tour with broader Puerto Rican and Latino-diaspora influences to extend Bad Bunny's island-homage aesthetic. The production recreated la casita and took painstaking care selecting a camera-friendly pink facade. Designers adjusted colors because the residency and tour were not originally optimized for television. A real wedding occurred during Lady Gaga's performance, with the ceremony stage inspired by San Juan's La Rogativa. Detailed cultural research and attention to small moments guided all design decisions.
Read at Architectural Digest
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