Bad Bunny Is Redefining Tourism in Puerto Rico With His San Juan Residency

"His latest album, Debí Tirar Más Fotos (released in January), builds on that mission. Through its lyrics, he explores issues impacting the island, like gentrification, overtourism, and the tensions between locals and visitors. While he celebrates Puerto Rico's beauty, he also warns against tourism that threatens the very culture people come to experience. On tracks like "Lo Que Le Pasó a Hawaii," he openly acknowledges the harmful impact of unchecked tourism."

"To bring that to life, he launched " No Me Quiero Ir de Aquí " ("I Don't Want to Leave Here")-a 10-week residency at the José Miguel Agrelot Coliseum in San Juan. The show sold out 33 nights and is projected to generate over $200 million, making it one of the most lucrative musical events in the island's history. But this residency is about more than music-it's a blueprint for responsible tourism."

Bad Bunny has emerged as an outspoken cultural ambassador for Puerto Rico, using music to preserve and promote the island's cultural legacy. His album Debí Tirar Más Fotos addresses gentrification, overtourism, and tensions between locals and visitors, warning that unchecked tourism threatens Puerto Rican culture. He advocates for community-driven, intentional travel that invests in local heritage beyond popular attractions. His 10-week residency No Me Quiero Ir de Aquí at the José Miguel Agrelot Coliseum sold out 33 nights and is projected to generate over $200 million. The residency spotlights local talent and businesses, boosting designers like Yazmín 'Yayi' Perez.

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