In recent months, BLACKPINK members have launched solo careers while still being part of the iconic K-pop group. This move reflects their desire for artistic self-actualization beyond the group identity. Following record-breaking successes with their last album, 'Born Pink', their individual contracts with YG Entertainment allow them to pursue solo projects while remaining part of the group. This strategic division showcases a new phase for the artists, encouraging personal expression while retaining their successful legacy.
K-pop music has always been about soft power, but the it girls of the Korean talent megalith YG Entertainment can feel like the ultimate dividends of those efforts.
The last BLACKPINK album, 2022's Born Pink, was decorated with firsts: first girl group to sell a million records in a week in South Korea.
Expanding that sphere of influence means dividing and conquering. When the members' contracts with YG were due to expire in 2023, their resignation was conditional.
They all suddenly happened into musical self-actualization; going it alone, they suggest, has led them to artistry that truly reflects who they are individually.
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