"With fellow breakout stars Fakemink and Rico Ace, EsDeeKid released arguably last summer's biggest hit, the swaggering 'LV Sandals'. He now has around 20 million Spotify streams per month, and has reportedly signed a huge record deal with Capitol Records, following in the footsteps of fellow UK rapper Central Cee."
"The 'OK' tag heard throughout EsDeeKid's debut record Rebel comes from producer Wraith9, whose clattering, blown-out beats tie the project to a more recognisable North West underground. The tag crops up on tracks by rapper and dancer Blackhaine, while Rainy Miller mixed and mastered Wraith9's own album Designer, an undersung release from 2025 that adds weight and complexity to cloudrap delivery."
"Past the foregrounded accent trickery - listen for the virtuosic 'ex' verse on 'Dirty' - and the specific Liverpudlian callbacks - Bourbon rhymes with Jürgen - EsDeeKid's Rebel is a particularly debauched version of a thematically common rap album: fast cars, girls, drugs, evading the police in fast cars to sell drugs and get girls."
EsDeeKid, a masked rapper from Liverpool, became a breakout star of the UK underground rap scene in 2025. Collaborating with Fakemink and Rico Ace on the hit 'LV Sandals', he accumulated approximately 20 million monthly Spotify streams and secured a major record deal with Capitol Records. His debut album Rebel, produced by Wraith9, maintains the raw, blown-out aesthetic of the North West underground rather than polishing his sound for mainstream appeal. The album features Liverpudlian references and showcases EsDeeKid's technical vocal abilities, though it follows conventional rap themes of materialism and street life. His rising prominence was further amplified by a controversial guest appearance from actor Timothée Chalamet on the track '4 Raws'.
Read at The Wire Magazine - Adventures In Modern Music
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