"Salma + Louise, the creative duo formed by Salma Zahore and Louise From Scratch, have released their new single Abjad Hawaz (أبجد هوز). The track marks a bold collaboration that merges driving techno with the ancient Arabic alphabet, transforming each letter into rhythm, breath, and pulse. The release comes in two versions: a Radio Edit and a Club Edit, allowing the piece to travel from intimate listening spaces to the intensity of the dance floor."
"The visuals show Salma Zahore dancing among the ruins of Barcelona, embodying the alphabet as a physical and emotional language. This same energy fuels the track, where Louise From Scratch builds a powerful techno landscape around the raw textures of Salma's voice. The result is a piece that reimagines the Arabic language through electronic music. It turns something often misrepresented or feared into an experience of pride, beauty, and liberation. The alphabet becomes a beat. The beat becomes a declaration."
Salma + Louise released Abjad Hawaz (أبجد هوز) as a single in Radio Edit and Club Edit versions. The track merges driving techno with the ancient Arabic alphabet, transforming each letter into rhythm, breath, and pulse. Visuals by Hadi Moussally portray Salma Zahore dancing among the ruins of Barcelona, embodying each character as a physical and emotional language. Louise From Scratch constructs a powerful techno landscape around Salma's raw vocal textures. The work reimagines the Arabic language through electronic music, reframing misrepresentation into pride, beauty, and liberation. The film premiered at Mozilla Festival and received multiple festival selections internationally.
Read at KALTBLUT Magazine
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