"The new social currency in the designs is best summarized in conversation with Willy Chavarria, the powerhouse Mexican-American designer who, while attending the exhibit, said that, "integrating cultural philosophy and thought process into products and their release is the new cultural movement. We're tired of buying product just for the sake of buying product. So, when we see product for a real reason, when there is depth behind it, it takes on a new value.""
"Valentina Benitez, senior manager of storytelling at Adidas, offers a similar sentiment, noting that the exhibition is about "understanding that art can be expressed in multiple ways, in this case, it's through sneakers that try to have a bigger message than just a color release." Like with Bad Bunny's ongoing residency No Me Quiero Ir de Aquí ( I Don't Want to Leave Here)"
Bad Bunny has become a global multi-hyphenate whose rise includes top Spotify placements, Hollywood roles, and Saturday Night Live appearances. He collaborates with Adidas on an exhibition at the Museo de Arte de Puerto Rico called The Archive: Puerto Rico Para El Mundo, showcasing 146 shoes that will join Adidas's archive. The exhibit positions Puerto Rico at the forefront of culture and demonstrates Bad Bunny's dedication beyond music and residency into design. Designers and Adidas executives framed the work as culturally meaningful, emphasizing integration of cultural philosophy into products and sneakers conveying messages beyond mere color releases.
Read at Esquire
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