"Spotify has confected a wave of intrigue over what our musical preferences suggest about our vintage, with its your listening age feature causing delight and consternation. The gimmick is a new addition to the streaming service's annual Wrapped feature, which uses the swaths of listening data it collects to deliver personalised insights into a user's year in sound. Many users found they had jumped generations in their musical habits."
"Mark Morgan, 37, a principal ecologist, was admirably relaxed at being allocated a listening age of 72. He surmised that the figure had been pushed up by him listening to Long Long Time by Linda Ronstadt, released in 1970. I was neither happy nor annoyed by it but it maybe makes you feel a little less cool, he said. But I was listening to Long Long Time because it featured on [the US drama] The Last of Us."
Spotify's 'listening age' metric in Wrapped calculates a user's musical-age from aggregated listening data and presents it as a novelty. The feature sometimes assigns ages far removed from chronological age, producing both amusement and annoyance. Some Gen Z users received listening ages in the 70s, and some older users were assigned teenage listening ages, reflecting cross-generational tastes. Celebrity examples include Grimes receiving 92 for oldies preferences. Individual cases linked specific tracks to inflated ages, such as Linda Ronstadt's "Long Long Time" pushing one listener's musical age to 72 after appearing in a TV drama.
Read at www.theguardian.com
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