A. G. Cook's TV Debut Was a Deleted Charli XCX Performance

"The label is often credited as one of the originators of the hyperpop movement and became known for snarling, bubblegum, robotic music, with its signature tracks - like "Keri Baby," and "Supernatural" - eschewing the human in favor of self-created soundscapes."

"Alongside , who died in 2021, Cook became Charli XCX's primary collaborator throughout the late 2010s and early 2020s, and together they created pop songs that were as indebted to noise music as they were to Britney Spears."

"I had this Smurfs compilation that was reworks of pop songs from the 1990s, like "Cotton Eye Joe," with all the words basically replaced to be Smurf-related. "We like to Smurf it, Smurf it" -things"

A. G. Cook founded PC Music in 2013 and ended the label in 2023. PC Music helped originate the hyperpop movement with snarling, bubblegum, robotic music and signature tracks such as "Keri Baby" and "Supernatural." Alongside a collaborator who died in 2021, Cook became Charli XCX's primary collaborator across the late 2010s and early 2020s, producing Pop 2, Charli's self-titled album, and How I'm Feeling Now. Cook produced for Beyoncé, executive produced Charli's 2024 breakthrough album Brat, won a Grammy, and scored the mockumentary The Moment, attending its Sundance premiere.

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