Swift integrated elements of musical theater, Broadway, ballet, and opera scenery into her Eras Tour to create a multifaceted concert experience. She aimed for high intensity, showcasing fresh visuals every 15 to 30 seconds, which resulted in fans experiencing 'post-concert amnesia,' confirming the show's impact. Swift had been saving since her teenage years to regain ownership of her music masters from a private equity firm, ultimately paying $360 million to secure them.
Swift said she wanted to weave elements of musical theater, Broadway, ballet, and opera-style scenery into her Eras Tour, with the goal of showing fans 'things they hadn't necessarily seen before, all in one concert.'
But I wanted to do it at the highest intensity. Rapid fire. You are seeing something new every 15 to 30 seconds, and so it feels like you're scrolling in an algorithm,' Swift said.
Since I was a teenager, I've been actively saving up money to buy my music back and to ever own it in the first place because it's usually the label that owns it.'
Billboard reported that she paid $360 million for them.
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