"Even as a child, he already had drip, rocking a yellow-gold timepiece. "My dad bought me a Movado watch when I was young. I was probably 6 or 7 years old," the "What's Your Fantasy" rapper tells Bustle of the gift that spurred his lifelong interest. Unfortunately, he wasn't able to hold onto it. "I don't [have it anymore]," he says. "I wish I did. It got lost in the shuffle of life somehow.""
"recreated the watch with Movado - a brand he's been endorsing for two years - and infused it with his own legacy, especially as he celebrates his 25th anniversary in the music industry this year. Never having dreamed of being able to design his own timepiece, Ludacris says, "This is a full-circle moment for me," adding, "It wasn't something that came to my mind, but then when the opportunity presented itself, I was like, 'Damn, this is actually really cool.'""
"On Oct. 14, Ludacris (né Christopher Brian Bridges) released two limited-edition watches for the label. Designed as custom collector's pieces, with only 250 units per style, each watch is etched with his signature and a nod to his past. Both styles, one in yellow gold and another in a red-and-black combo, feature a graphic dial based on the sound signature from his 2003 track "Stand Up," his first song to top the Billboard Hot 100 chart."
Ludacris received a yellow-gold Movado watch from his father around age six or seven, which he later lost. He collaborated with Movado, a brand he has endorsed for two years, to recreate the timepiece and mark his 25th music anniversary. On Oct. 14 he released two limited-edition collector watches, 250 units per style, each etched with his signature and featuring a graphic dial based on the sound signature from his 2003 Billboard-topping track "Stand Up." He and Movado also produced two $50,000 pieces, one kept in his personal collection and one to be auctioned to benefit The Ludacris Foundation.
Read at Bustle
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