"YouTube is introducing some live streaming features that give content creators new ways to grow their audiences and interact with viewers. The updates were announced at the Made on YouTube event today, and include simultaneous horizontal and vertical streams, AI-powered livestream highlights, and the ability to livestream reactions to other live YouTube content on mobile devices. YouTube says that the new features announced today are "part of the largest upgrade to Live we've ever made." The updates aim to attract more users to the platform's livestreamed content, with the service reporting that more than 30 percent of daily logged-in viewers had watched live content in YouTube's second quarter this year."
"The first feature allows creators to stream both horizontally and vertically at the same time, giving viewers across both mobile and desktop formats a more optimized experience. This is combined with a single unified chat room that enables viewers to interact with each other, regardless of the format they're watching. This is currently in the testing stages, according to YouTube, and is expected to expand to more creators "in the coming months.""
"Creators will also be able to react in real-time to eligible livestreams on YouTube. The feature allows streamers to go live on mobile alongside content like live events and keynote announcements, building on the popularity of reaction streams on YouTube and Twitch, but with fewer concerns around licensing and copyright restrictions. YouTube says it will start testing live content reactions "early next year before we expand further.""
YouTube is rolling out major Live upgrades to improve creator workflows and viewer experiences. Simultaneous horizontal and vertical streaming with a single unified chat will let mobile and desktop viewers share the same interaction space. The platform reports more than 30 percent of daily logged-in viewers watched live content in Q2, motivating new features to attract more live audiences. Creators will be able to react in real time to eligible livestreams on mobile, with testing slated early next year and fewer licensing concerns. Mobile creators will receive AI-powered livestream highlights that automatically create Shorts and a practice-streaming mode later this year.
Read at The Verge
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