Spotify is adding in-app messaging to allow users to send music, podcast, and audiobook recommendations to other users. The feature will roll out to free and premium users age 16 and over in select markets on mobile devices starting this week. Users initiate messages by clicking the share button and selecting a user they've interacted with previously. Recipients must accept incoming message requests before messages appear, and users can react with emojis within DMs. Messages will be encrypted when stored and while moving between devices. The messaging feature is intended to complement off-platform sharing and could increase user engagement and advertising revenue.
Spotify is adding an in-app messaging feature to allow users to slide into DMs with their music or podcast recommendations. The feature will start rolling out this week to free and premium users age 16 and over in "select markets," Spotify announced on Tuesday. Spotify said direct messages weren't intended to stop people sharing its content off-platform, such as through TikTok or Instagram. "Messages on Spotify are designed to complement these integrations, not replace them," Spotify said in its announcement.
To start a direct message, users will click the "share" button on Spotify content and then select a user they've interacted with before. The recipient will first have to accept an incoming message request, similar to settings on other social media platforms, and will also be able to react with emojis within the DM. Messages will be encrypted when they're stored and when moving between devices.
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