Motorcycles require air, fuel, compression, and spark to function, just as products need multiple elements to succeed. Many teams mistakenly prioritize usability, the 'fuel,' overlooking critical components like usefulness and credibility. Optimizing for usability without ensuring a valuable system leads to market failure. The honeycomb framework emphasizes that value arises from a cohesive system rather than individual strengths. A product should be useful, usable, findable, and credible to retain users, especially in B2B SaaS contexts, where purchasers and users may differ significantly.
Many teams outside UX think 'good UX' means great usability. Products fail in the market because teams optimize for usability while ignoring other essential elements needed for success.
Value doesn't emerge from individual excellence—it emerges from multiple factors working together as a system. Usability alone is not enough to ensure product success.
A product can be usable, but without usefulness, findability, and credibility, users will abandon it. All elements must work in harmony for sustained user engagement.
In B2B SaaS, the dynamics of usability are even more complicated, as decisions are made by people who aren't the end users, influencing how value is perceived.
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