India's mobile gaming sector is set to hit $1.6 billion by 2027, with over 96.8 percent of gamers engaging on smartphones or tablets. A notable brand, Infinix, is focusing on this growth, especially with the launch of its gaming smartphone, GT 30 Pro. CEO Anish Kapoor comments on a cultural shift, where families now view gaming as a legitimate option rather than mere idle entertainment. Additionally, most smartphones sold in India are priced under Rs 30,000, prompting Infinix to create affordable gaming devices that mirror high-end performance.
Anish Kapoor stated, 'I think there's a big leap that we are seeing in the gaming trends right now, and how even parents have started to see gaming as one of the options.'
Kapoor highlighted that mobile gaming in India 'is no longer merely a way to kill time but a full-blown cultural phenomenon.'
He noted, 'If you look at the overall marketing market data, 90 percent of the phones that are being sold in India are below 30,000.'
Infinix aims to cultivate a gaming culture by offering devices that emulate gaming phones without the premium price tag.
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