The Apple-Sony special relationship
Briefly

The Apple-Sony special relationship
"Last year, I watched the live broadcast of an Apple developer event "Press Start: Game Development on Apple platforms". Given our interest in all matters UX/UI, I drank-in and savoured the segment "Design Great Interfaces for Handheld Games" presented by Dylan Edwards (beginning roughly at 1:32:12) - one of my highlights of 2025 (yes I know, I need to get a life)!"
"Generally, Apple maintains tight control over their platform. It is not possible to design a product that plugs to Apple's proprietary platforms based on open-standards. This means developers are actually deliberately handicapped when they compete with Apple's own-brand peripherals. Instead, a developer has to navigate Apple's proprietary standards, certifications, and approval processes."
""You know, they build stuff like Air Pods, which are cool, but they've just thoroughly hamstrung the ability for anyone else to...""
Apple appears to promote Sony peripherals such as the PS5 wireless controller for iOS gaming and the PS VR2 controllers for the VisionPro environment. Apple maintains tight control over its platform. Designing products that plug into Apple's proprietary platforms using open standards is not possible. Developers are disadvantaged when competing against Apple's own-brand peripherals. Developers must navigate proprietary standards, certifications, and approval processes to achieve compatibility. These constraints create friction and strategic imbalance for third-party hardware makers. A prominent industry figure criticized this dynamic, citing AirPods as an example of how Apple's ecosystem can limit competitors' opportunities.
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