"There, Samsung says it will "curate an experience that adopts techniques used in art galleries and museums" to unveil its new products. The company has previously teased new TVs, monitors, and appliances all being revealed at this new location. Aside from being an exhibition space, Samsung's CES home at The Wynn enables presentations, events, technology forums, and consultations with key clients and partners to be conducted organically in a single integrated location."
""reflects Samsung's strong commitment to transforming the exhibition paradigm beyond a simple change of venue, toward an approach centered around the customer experience", according to the official press release. Samsung also plans to present its "unified AI approach" and articulate its overall business direction at CES. The location at The Wynn means "Samsung will have no limitations when showcasing its industry-leading innovations and will be able to fully convey its overall AI strategy and vision - and the real-life value it can bring to consumers"."
Samsung will forego a traditional CES booth and open a standalone exhibition hall at The Wynn. The space will curate experiences using art-gallery and museum techniques to unveil new TVs, monitors, and appliances. The Wynn location will host presentations, events, technology forums, and client consultations in a single integrated venue, aiming to minimize congestion and deepen visitor engagement. Samsung will present a unified AI approach and articulate overall business direction, emphasizing seamless always-on connectivity across a hyper-connected ecosystem. The company positions software and AI as the means to transcend hardware limits and to deliver real-life consumer value.
Read at GSMArena.com
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