"One way to drive hype about a new product is to supply way less of it than is demanded, and then wait for all the "sold out" headlines to appear. This seems to be exactly what Samsung is doing in Korea with the Galaxy Z TriFold, which already sold out once, in mere minutes, when it first went on sale a few days ago."
"In a country of around 50 million people, 3,000 units is a laughably small quantity. So Samsung had two options here: wait until it made more and only put it on sale then, or have it go on sale anyway and then sell out almost instantly multiple times, creating this feeling that it's 'selling like hot cakes', even though it's not."
Samsung released the Galaxy Z TriFold in Korea with an extremely limited initial supply that sold out in minutes. The company restocked briefly and that round also sold out in two minutes. Reported initial stock was 1,000 units and total initial sales volume reached 3,000 units in a country of about 50 million. The tiny quantity indicates deliberate scarcity creating perceived demand rather than broad availability. Two clear choices existed: delay sale until more units were produced or sell the limited stock and generate rapid sellouts. The device is slated to launch soon in several international markets.
Read at GSMArena.com
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