"Samsung reports that the S26 Ultra accounted for 70% of pre-orders. Presumably, this is for global pre-orders since the number matches the report from Korea, but is below the whopping 80% share for the US."
"Galaxy S26 Ultra pre-orders were up 20% compared to last year (comparing with the S25 Ultra). The Ultra increased its share of the total pre-orders by 10% to the detriment of the Galaxy S26 and S26+. Even so, the S26 series pre-orders have surpassed last year's S25 series pre-orders in Europe."
Samsung's Galaxy S26 series pre-orders have concluded with strong overall performance, though results are heavily skewed toward the Ultra model. The S26 Ultra captured 70% of global pre-orders and 80% in the US market, representing a 20% increase compared to the previous generation S25 Ultra in Europe. The standard S26 and S26+ models saw their combined market share decline as consumers gravitated toward the premium Ultra variant. Despite this concentration, total S26 series pre-orders exceeded the previous S25 series performance in Europe. Samsung simultaneously launched the Galaxy Buds4 series headphones, which were also available for pre-order during this period.
Read at GSMArena.com
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