O2 is implementing a network upgrade in Scotland to improve mobile coverage for tourists, especially in remote locations. Research shows a significant rise in staycations, with many vacationers prioritizing connectivity. Concerns about navigation, accommodation contact, and local attractions influence travel choices. Recent upgrades include enhancements to coverage in over 13,000 postcodes, including remote destinations. Key areas such as Edinburgh and the Highlands will benefit from improved 4G and 5G services, assuring that holidaymakers can stay connected while enjoying their time.
O2 has launched a network upgrade in Scotland to ensure connectivity for holidaymakers in the country's remote areas, emphasizing the growing need for mobile coverage during staycations.
Research indicates nearly half of British holidaymakers are vacationing in Scotland, with one-third saying mobile coverage influences their destination choices.
Concerns about navigation and connectivity affect holiday preferences, with 62% worrying about getting lost without GPS and over half fearing contact issues with accommodations.
O2's upgrades include enhancements to more than 13,000 postcodes across Scotland, with significant improvements in remote areas and popular tourist locations.
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