"Nothing's flagship TWS earbud range went from Ear (1) to Ear (2) to Ear. No typo, they just removed the number the last time around, and guess what - that turned out to be incredibly confusing for prospective buyers."
"So Nothing has decided to go back to using numbers for its next release, which will be called Nothing Ear (3) even though it's the fourth product in the line - just to make sure there's a tiny bit of confusion still brewing."
"We listened to feedback regarding naming and understood that it was important for users to return to the straightforward numerical order we had attributed to Ear (1) and Ear (2)."
Nothing will name its upcoming true wireless earbuds Ear (3) to restore numerical naming. The upcoming model will be the fourth product in the line despite the '3' designation. Previous releases progressed from Ear (1) to Ear (2) and then to Ear, with the removal of a numeral causing confusion among prospective buyers. The earbuds are described as "launching soon". Marketing feedback emphasized that users preferred a straightforward numerical sequence. The naming change aims to reduce buyer confusion while retaining a minor degree of ambiguity by using '3' for the fourth iteration.
Read at GSMArena.com
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