Basic usability and UX failures are still commonplace in 2025, illustrating that companies continue to underappreciate user experience. Experiences over the last week emphasized fundamental flaws that need immediate attention. Reasons for these issues include companies neglecting UX investments, the lack of genuine expertise among many UX professionals, and structural power limitations for even capable UX specialists. As traditional businesses overlook the importance of UX, there is a significant opportunity for experienced professionals to establish companies with a strong emphasis on user experience.
Three recent UX failures presented significant usability issues that were frustrating, suggesting that basic understanding of user experience is still lacking despite decades of development.
The assumption that companies have learned and implemented good UX practices over the years is challenged by ongoing evident shortfalls, leading to recurring user dissatisfaction.
Significant issues in user experience stem from companies underinvesting in UX, the quality of professionals in the field, and the structural limitations faced by talented UX professionals.
The current landscape offers seasoned UX professionals a unique opportunity to create businesses focused on user experience, capitalizing on the gaps left by existing companies.
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