In 2025, digital user experiences continue to exhibit fundamental failures, causing significant frustration among users. Major issues stem from chronic underinvestment in UX, a lack of genuine expertise among professionals, and limited power for competent UX individuals within organizations. These ongoing challenges reflect a broader trend where companies prioritize profit over user experience. However, this situation presents an opportunity for seasoned UX professionals to launch new businesses that genuinely prioritize and excel in UX design, tapping into a substantial market that previous businesses have overlooked.
In 2025, fundamental UX failures persist, revealing a lack of investment and expertise in the field, leading to frequent, frustrating user experiences.
Three hypotheses explain these UX failures: chronic underinvestment in UX, insufficient expertise among professionals, and limited structural power for talented UX individuals.
Despite ongoing challenges, seasoned UX professionals have a unique opportunity to innovate and create businesses that prioritize exceptional user experiences.
As many established businesses neglect the importance of UX, new ventures can emerge to capitalize on this significant, untapped market potential.
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