"Swiping through online dating profiles can feel intuitive - effortlessly deciding whether to like or reject each profile in turn. Online daters tend to spend only 11 seconds deciding whether to swipe right or left on a profile 1,2. How can we make such quick decisions when a match may change our lives? The way we engage with information presented on dating profiles may influence our overall decisions. Physical attractiveness is a highly important factor in dating decisions 3; therefore, dating apps present profile pictures prominently 4. But online daters may seek further information from written text-for example, a bio or short answers to prompts about lifestyle choices, hobbies, or dating intentions."
"2 Ways Our Brains Make Decisions Dual-process theory describes two systems that are employed when making decisions 5: System 1: fast, automatic, and intuitive decisions System 2: slow, effortful, and conscious decisions"
"Deciding whether someone is attractive from their profile picture may align with System 1 as people form impressions of physical attractiveness quickly 6. In contrast, making decisions from profile text may be slower and more conscious, aligning with System 2. However, it is important to note that people may make slower, conscious decisions from photos and faster, automatic decisions from text, for example, based on typos."
Online daters often make rapid choices, typically spending about 11 seconds deciding whether to swipe right or left. Profile pictures are prominently displayed and strongly influence quick, intuitive impressions of physical attractiveness. Written profile text supplies information about personality, values, lifestyle, hobbies, and dating intentions that supports slower, reflective evaluation. Dual-process theory frames decisions as interactions between fast, automatic System 1 judgments and slow, effortful System 2 reasoning. Photo-based impressions commonly align with System 1 while text encourages System 2 processing, though exceptions occur when photos prompt deliberation or text triggers automatic judgments. Both photo and text impressions integrate to determine liking or dismissal.
Read at Psychology Today
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