"As we collaborate with leading partners across different fields, we are steadily advancing Infinix's journey toward premiumization. Our work with Pininfarina is an important step in strengthening the design foundation of our future products, beginning with the Note 60 Series. This partnership reinforces our commitment to deepening investment in high-end design and establishing a new aesthetic benchmark for future flagship products."
"Partnering with Infinix on this project has been a great opportunity both to express Pininfarina's legacy of Italian design excellence into the realm of technology and to apply our principles, based on the combination of beauty and performance, in order to make a lasting impact on the user experience. For nearly a century, our brand has shaped new ways of living, been synonymous with purity, timeless design, and emotion in form - values that perfectly align with Infinix's vision of innovation."
Infinix has formed a design partnership with Italian design house Pininfarina to create the upcoming Note 60 Ultra flagship smartphone, scheduled to launch next year. Pininfarina brings nearly a century of automotive design experience, including work for Ferrari and Alfa Romeo, to influence smartphone aesthetics and user experience. The alliance aims to set a new benchmark for premium smartphone craftsmanship and introduce design-driven experiences globally. Infinix positions the collaboration as a step toward premiumization, strengthening future products' design foundation. Pininfarina emphasizes combining beauty and performance to make a lasting impact and notes alignment with Infinix's vision of innovation.
Read at GSMArena.com
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