The Hota app is designed specifically for novice gardeners, providing simple planting suggestions based on soil type and garden orientation in the UK. Users input their garden dimensions and preferred aesthetics to receive tailored recommendations for easy-to-maintain plants. The app's vibrant design distinguishes it from others, promoting an engaging user experience. Co-founder Hannah Shaw emphasizes that Hota aims to simplify gardening without high costs or overwhelming research. Its cheerful color palette enhances usability and reflects a fresh approach to gardening technology.
"Hota was born out of a want to make gardening simple, without the need to spend thousands on bespoke garden design or researching for dozens of hours."
"So many gardening products use light greens or watercolours, but we wanted to design something that represents the boldness of flowers, which is also helpful when trying to compete with the bright lights of a phone Home Screen."
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