Aesthetics plays a vital role in design and user experience, as demonstrated by the Aesthetic-Usability Effect, which indicates that users perceive beautiful interfaces as more usable. In recent years, the design field has shifted significantly towards user experience, with increasing emphasis on research, testing, and metrics. Google Trends reflects this change, showing a nearly tenfold increase in interest in the topic of User Experience Design since 2015, highlighting the growing importance of UX in design practices.
The Aesthetic-Usability Effect shows that users are likely to perceive beautiful interfaces as more usable, even if they are not more effective.
Interest in UX has seen nearly tenfold growth since 2015, indicating a major shift in focus within the design field.
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